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Case Study

WinCentre Transformation for an EuropeanIT Services Company

Situation

Client’s NA, UK, APAC WinCentres aimed to elevate capabilities of sales and presales support functions with plans for training, coaching and industry certification.

Company aspired to craft proactive bids with minimal information and least time available.

Lack of consistency in the messaging to the customer.

Features

Action

Shipley’s Business Winning MasterClass rolled out to all WinCentres. Standard Shipley best practices trained, piloted and adopted.

Bi-Weekly review with the WinCentre Heads on progress towards goals. Proposal Quality Reviews carried out periodically.

APMP Foundation and Practitioner certification coaching run regularly.

Results

200+ associates trained in Shipley best practices of business winning.

50+ associates achieved APMP Certification.

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